Starter
$49/mo USD
$79 AUD / month
- 500 active passes
- 1 user
- Push + signup forms
New: customer signup forms in minutes
Loyalty, membership and event passes for Apple Wallet and Google Wallet
Digital wallet cards your customers actually keep.
Shakewell Wallet is Apple Wallet and Google Wallet for business. Design, distribute, and manage cards from one place with our wallet pass platform, on flat pricing with no per-pass fees. Switching? See how we compare as a PassKit alternative.
No credit card required
14-day free trial
Shakewell Coffee
Alex Morgan
Points
1,240
Skyline Festival
VIP · Section A
Gate
07
Riverside Gym
Member · Premium
Visits
48
Works natively with the wallets your customers already use
Built in Sydney, no per-pass fees. Meet the team.
Everything you need
The shortest path from idea to wallet.
Built end-to-end for teams that issue cards: from your designer's first mockup to your customer's lock screen.
Visual template builder
Design wallet cards with a live preview. Configure fields, colors, barcodes, and branding without touching a line of code.
Learn morePush notifications
Reach customers on their lock screen with targeted updates. Promotions, balance changes, event reminders — delivered instantly.
Learn moreReal-time customer data
See who installed, who's engaged, and who's churning. Export, segment, and act on the signals that matter.
Learn moreHow it works
From blank page to live card in three steps.
No engineering tickets. No agency timelines.
01
Design
Pick a template or start from scratch. Drag in fields, add your logo, set colors. Live preview updates as you build.
02
Share a link
Share a signup link, show a QR code or embed a form. Customers add the card to their wallet in two taps.
03
Push updates
Send targeted push notifications and update balances and offers in real time. Watch the dashboard for live signals.
Built for any card
One platform. Every kind of wallet pass.
Whatever you put in front of your customers, Shakewell Wallet has the primitives to make it native.
Loyalty
Loyalty programs that customers actually open.
Replace plastic cards and email punch-cards with a wallet pass that updates in real time. Reward visits, push offers, build retention.
- Tier upgrades
- Points + balance updates
- Win-back push campaigns
Brewbar Coffee
Sara Chen
Stars
12
Pricing
Flat tiers. No per-pass fees.
Three plans, every card included. No demo calls to see what you'll pay.
Growth
$249/mo USD
$399 AUD / month
- 2,500 active passes
- 5 users
- REST API
Scale
$899/mo USD
$1439 AUD / month
- 10,000 active passes
- 15 users
- SSO + SLA + CSM
FAQ
Questions, answered.
How much does Shakewell Wallet cost?
Plans start at $49 a month (USD) and every plan is flat-rate with no per-pass fees. Growth is $249 a month and Scale is $899 a month. Enterprise is quoted for 10,000+ active passes.
Do my customers need to download an app?
No. Passes go straight into the Apple Wallet or Google Wallet already on their phone. Customers sign up from a hosted link, QR code or embedded form and add the card in two taps.
Can I try it before I pay?
Yes. Every account starts with a 14-day free trial of the Growth plan features. No credit card is required to start.
Do I need an Apple Developer account?
Apple requires a Developer Account (USD $99 a year) to issue commercial passes to Apple Wallet. That is a direct Apple cost and applies to any wallet platform. We help you set it up during onboarding.
Can I move over from PassKit?
Yes. Existing pass templates and customer data export cleanly, and we help rebuild templates in the visual builder. Most teams are fully migrated in one to two weeks. See the PassKit comparison for pricing and features side by side.
Ready when you are
Launch your first wallet card today.
Set up takes minutes. No credit card required to start a free trial.