Starter
$49/mo USD
$79 AUD / month
- 500 active passes
- 1 user
- Push + signup forms
New: customer signup forms in minutes
Loyalty, membership and event passes for Apple Wallet and Google Wallet
Digital wallet cards your customers actually keep.
Shakewell Wallet is Apple Wallet and Google Wallet for business. Design, distribute, and manage cards from one place with our wallet pass platform, on flat pricing with no per-pass fees. Switching? See how we compare as a PassKit alternative.
No credit card required
14-day free trial
Shakewell Coffee
Alex Morgan
Points
1,240
Skyline Festival
VIP · Section A
Gate
07
Riverside Gym
Member · Premium
Visits
48
Works natively with the wallets your customers already use
Built in Sydney, no per-pass fees. Meet the team.
Everything you need
The shortest path from idea to wallet.
Everything you need to run a digital card for your business, from your first design to your customer's phone.
Visual template builder
Design wallet cards with a live preview. Configure fields, colors, barcodes, and branding without touching a line of code.
Learn morePush notifications
Reach customers on their lock screen with targeted updates. Promotions, balance changes, event reminders — delivered instantly.
Learn moreReal-time customer data
See who installed, who's engaged, and who's churning. Export, segment, and act on the signals that matter.
Learn moreHow it works
From blank page to live card in three steps.
No developer needed. No waiting on an agency.
01
Design
Pick a template or start from scratch. Drag in fields, add your logo, set colors. Live preview updates as you build.
02
Share a link
Share a signup link, show a QR code or embed a form. Customers add the card to their wallet in two taps.
03
Push updates
Send targeted push notifications and update balances and offers in real time. Watch the dashboard for live signals.
Built for any card
One platform. Every kind of wallet pass.
Loyalty, stamps, memberships, gift cards or event tickets: they all sit in your customers' phone wallet.
Loyalty
Loyalty programs that customers actually open.
Replace plastic cards and email punch-cards with a wallet pass that updates in real time. Reward visits, push offers, build retention.
- Tier upgrades
- Points + balance updates
- Win-back push campaigns
Brewbar Coffee
Sara Chen
Stars
12
Shopify and POS
Run your loyalty card from your Shopify store.
Connect Shopify so what happens at the checkout and the till shows up on your customers' wallet cards.
Connect your store
Link your Shopify store through Shopify's standard approval screen. No code and no developer needed.
Orders reach the pass
Order, refund and customer activity from your store can update a customer's loyalty pass.
Rewards at the till
With Shopify POS, staff can look up a member and redeem a reward in store.
Not on Shopify? You can issue and update passes by hand from the dashboard. See the Shopify integration
Pricing
Flat tiers. No per-pass fees.
Three plans, every card included. No demo calls to see what you'll pay.
Growth
$249/mo USD
$399 AUD / month
- 2,500 active passes
- 5 users
- REST API
Scale
$899/mo USD
$1439 AUD / month
- 10,000 active passes
- 15 users
- SSO + SLA + CSM
FAQ
Questions, answered.
How much does Shakewell Wallet cost?
Plans start at $49 a month (USD) and every plan is flat-rate with no per-pass fees. Growth is $249 a month and Scale is $899 a month. Enterprise is quoted for 10,000+ active passes.
Do my customers need to download an app?
No. Passes go straight into the Apple Wallet or Google Wallet already on their phone. Customers sign up from a hosted link, QR code or embedded form and add the card in two taps.
Can I try it before I pay?
Yes. Sign up, design your card and try it on your own phone with no credit card. When you publish your first card you choose a plan and add a card, and your 14-day free trial of that plan starts. Nothing is charged until the trial ends.
Do I need an Apple Developer account?
No. Passes are signed with Shakewell's own Apple certificate, so you do not need an Apple Developer account of your own. Using your own certificate is a separate option and is not part of standard plans.
Can I move over from PassKit?
Yes. Existing pass templates and customer data export cleanly, and we help rebuild templates in the visual builder. Most teams are fully migrated in one to two weeks. See the PassKit comparison for pricing and features side by side.
Ready when you are
Launch your first wallet card today.
Set up takes minutes. No credit card required to start a free trial.