Comparison
Smile.io Alternative
A wallet-native loyalty card, and where Smile.io is the stronger app
Smile.io is the best-reviewed loyalty app on the Shopify App Store, and it is a good points program. Shakewell Wallet is built the other way round: the loyalty card lives in Apple Wallet and Google Wallet, with no app for customers, and connects to Shopify and Shopify POS. See the Shopify wallet loyalty card, our pricing and the other comparisons. Already on Smile.io? Read the Smile.io migration guide.
Where we win
Apple Wallet and Google Wallet passes with stamps, points, membership and tiers as the core product, location reminders on the lock screen, a free plan and customer data hosted in Sydney.
Where Smile.io wins
A far bigger Shopify install base and review count, a free plan sized by orders, Shopify POS on every plan, referrals and VIP tiers, and a wide set of reports.
Best fit for each
Smile.io for a Shopify store that wants a conventional on-site points and referrals program. Shakewell Wallet for a business that wants the loyalty card in the customer's phone wallet, online and at the till.
Prices last verified on against Smile.io's pricing page.
We sell a product that competes with Smile.io. Every Smile.io fact below links to the Smile.io page that states it. On wallet passes, Smile.io's pages and its competitors' pages disagree, and we say so below instead of picking the version that suits us.
Pricing
| Smile.io | Shakewell Wallet | |
|---|---|---|
| Pricing | Free plan (200 monthly orders); paid plans $15, $79 and $199 a month (USD) for 500, 1,000 and 2,500 monthly orders; Smile Plus $999 a month billed annually | Free plan, then flat monthly plans with no per-pass fees; see pricing |
| What the plan is sized by | Monthly orders, with extra orders charged per 100 | Active passes and plan features, not orders |
| Free trial | 14 days on paid plans (Shopify listing) | 14 days, no card needed, then a Free plan with no time limit |
Features
| Smile.io | Shakewell Wallet | |
|---|---|---|
| Points and referrals | Points, stamps, membership and tiers | |
| VIP tiers | Growth plan and up | Tiers on Growth and above |
| Apple Wallet and Google Wallet pass | Not on its pricing page or home page. Its terms and privacy policy describe Wallet Passes for both wallets | |
| Shopify POS | Every plan; other POS systems are not supported at this time | Shakewell tile in Shopify POS, plus Square and WooCommerce integrations |
| Location reminders | Not on its pricing page | Lock-screen reminder near your store, up to 10 locations per card template |
| Other integrations | Klaviyo is named on its home page | Shopify and Shopify POS, WooCommerce, Square, Klaviyo, Mailchimp, Xero and Zapier; Lightspeed X-Series in limited release |
| Where customer data is hosted | Not stated on its pricing page | AWS Sydney (ap-southeast-2) |
Where Smile.io is the better choice
Honest framing matters more than the rest of this page. Here's where they win.
- 4.9 stars from 4,683 reviews and Built for Shopify status on the Shopify App Store
- A free plan for stores with up to 200 monthly orders, and a 14-day trial on paid plans
- Shopify POS support on every plan
- Referrals, VIP tiers and subscription and gift card rewards inside a Shopify-first program
- Plus customers get migration help and a launch plan
Where Shakewell Wallet is the better choice
- The loyalty card is an Apple Wallet or Google Wallet pass, so there is no app and no account to remember
- Stamps as well as points, plus membership and tiers
- A lock-screen reminder when the customer is near your store
- Works beyond Shopify: Square, WooCommerce, Klaviyo, Mailchimp, Xero and Zapier
- An Australian company, with customer data stored in AWS Sydney
Pick Smile.io if…
- • You run a Shopify store and want a conventional on-site points and referrals program
- • You want the largest app ecosystem and review base
- • You sell only through Shopify and Shopify POS
Pick Shakewell Wallet if…
- • You want the card in the customer's Apple Wallet or Google Wallet
- • You want stamp cards or tiers as well as points
- • You also sell through Square or WooCommerce
- • You want customer data hosted in Sydney
Migrating from Smile.io?
Smile.io exports customers with their points balance as a CSV. Shakewell Wallet can import name, email, phone and a starting balance from a CSV. Points history and order history do not move. The migration guide has the steps and the limits.
Where each Smile.io fact comes from
- Plans, prices in USD, monthly order limits, Shopify POS on every plan, other POS systems not supported, no wallet pass on the plan table, points CSV import, Plus migration help: Smile.io pricing
- Wallet Passes for Apple Wallet and Google Wallet; passes issued under Smile's own issuer accounts and cannot be transferred to another provider: Smile.io terms of service
- Merchants may use Smile to offer merchant-branded loyalty passes through Apple Wallet or Google Wallet: Smile.io privacy policy
- 4.9 stars from 4,683 reviews, Built for Shopify, 14-day trial on paid plans, free plan up to 200 monthly orders: Smile on the Shopify App Store
- LoyaltyLion's own claim that Smile has no ability to add a loyalty program to Apple or Google wallets (a competitor's claim, and it conflicts with Smile's terms above): LoyaltyLion: Smile versus LoyaltyLion
Smile.io vs Shakewell Wallet: common questions
What is a good alternative to Smile.io?
Does Smile.io support Apple Wallet and Google Wallet?
Can I move my Smile.io customers and points to Shakewell Wallet?
Can customers keep a Smile.io wallet pass when I switch?
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