Comparison
Square Loyalty Alternative
One wallet card across Square and online, and what Square does natively
Square Loyalty is built into Square, which is its main strength. Shakewell Wallet is not a replacement for Square: it connects to Square, so in-store sales earn on a wallet card, and the same card works with Shopify and WooCommerce online. It issues Apple Wallet and Google Wallet passes. See our Square integration, pricing and the Australia page.
Where we win
One card across Square and your online store, passes for both Apple Wallet and Google Wallet, stamps as well as points, a free plan and customer data hosted in Sydney.
Where Square Loyalty wins
Built into Square with nothing to connect, automatic text messages when customers earn, a free customer directory, no long-term contract and a 30-day trial.
Best fit for each
Square Loyalty for a business that sells only through Square and wants the simplest setup. Shakewell Wallet for a business that also sells on Shopify or WooCommerce, or wants customers on Android to have a wallet card too.
Prices last verified on against Square Loyalty's pricing page.
We sell a product that connects to Square and also competes with Square Loyalty. Every Square fact below links to the Square page that states it. Anything those pages do not state, we leave out.
Pricing
| Square Loyalty | Shakewell Wallet | |
|---|---|---|
| Pricing | $49, $99 or $149 per calendar month per location, by loyalty visits (0 to 500, 501 to 1,500, 1,501 and over) | Free plan, then flat monthly plans with no per-pass fees; see pricing |
| Free trial | 30 days | 14 days, no card needed, then a Free plan with no time limit |
| Contract | No long-term contracts required | Monthly plans, 20% off annual |
Features
| Square Loyalty | Shakewell Wallet | |
|---|---|---|
| Works with Square | Built in | Connected |
| Online store | Square Online; Shopify not mentioned | Shopify and WooCommerce |
| Apple Wallet pass | ||
| Google Wallet pass | Not stated on its loyalty page; its Australian help article says Apple Wallet on iOS only | |
| How customers earn | Points by visits, amount spent or items and categories | Points and stamps, with membership and tiers |
| Messages to customers | Automatic text messages on earning; email through Square Marketing | Messages to the card, on paid plans |
| Location reminders | Not described on its loyalty page | Lock-screen reminder near your store, up to 10 locations per card template |
| Other integrations | Third-party apps connect; Mailchimp is shown | Shopify and Shopify POS, WooCommerce, Klaviyo, Mailchimp, Xero and Zapier; Lightspeed X-Series in limited release |
| Where customer data is hosted | Not stated on its loyalty page | AWS Sydney (ap-southeast-2) |
Where Square Loyalty is the better choice
Honest framing matters more than the rest of this page. Here's where they win.
- It is part of Square: no connection to set up
- Customers earn points on every purchase, even when they pay with cash
- Text messages go out automatically when customers earn points or rewards
- A free customer directory with built-in CRM tools
- A 30-day free trial and no long-term contract
- One price per location based on loyalty visits, so cost follows use
Where Shakewell Wallet is the better choice
- The same card works across Square and your online store, so one customer is one balance
- Apple Wallet and Google Wallet passes, with stamps, points, membership and tiers
- A lock-screen reminder when the customer is near your store
- Integrations beyond Square: Shopify and Shopify POS, WooCommerce, Klaviyo, Mailchimp, Xero and Zapier
- An Australian company, with customer data stored in AWS Sydney
Pick Square Loyalty if…
- • You sell only through Square and want the simplest possible setup
- • You want automatic text messages and Square's customer directory
- • Apple Wallet on iPhone is enough for your customers
Pick Shakewell Wallet if…
- • You also sell on Shopify or WooCommerce and want one card across both
- • You want customers with Android phones to have a wallet card too
- • You want stamps or tiers as well as points
- • You want customer data hosted in Sydney
Where each Square Loyalty fact comes from
- Points rules, enrolment and redemption, Apple Wallet pass, text and email, pricing per location, 30-day trial, no long-term contracts, customer directory: Square Loyalty (Australia)
- Digital pass is only available for Apple Wallet on iOS devices at this time: Square help: enrol customers in your loyalty program
Square Loyalty vs Shakewell Wallet: common questions
Is Shakewell Wallet an alternative to Square Loyalty or an add-on?
Does Square Loyalty support Google Wallet?
What does Square Loyalty cost?
Can one loyalty card cover Square and my online store?
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