Comparison
Yotpo Loyalty Alternative
A wallet card built in, and where Yotpo Loyalty is the stronger platform
Yotpo Loyalty is a loyalty program inside a larger ecommerce platform that also covers reviews. Its wallet passes come from a partner, Novel. With Shakewell Wallet the Apple Wallet and Google Wallet card is our own product, and it connects to Shopify and Shopify POS. See the Shopify wallet loyalty card, our pricing and the other comparisons.
Where we win
The wallet card is our own product on every plan, not a partner product with its own Novel pricing, stamps as well as points, flat plans and customer data hosted in Sydney.
Where Yotpo Loyalty wins
A large integration network, a free plan, reviews and loyalty in one platform, and POS integrations.
Best fit for each
Yotpo Loyalty for a brand that already uses Yotpo for reviews and wants one vendor. Shakewell Wallet for a business whose main goal is the wallet card.
Prices last verified on against Yotpo Loyalty's pricing page.
We sell a product that competes with Yotpo Loyalty. Every Yotpo fact below links to the Yotpo page that states it. Yotpo's wallet announcement is dated August 2025 and its pricing can change, so check Yotpo before you rely on either.
Pricing
| Yotpo Loyalty | Shakewell Wallet | |
|---|---|---|
| Pricing | Free plan, then paid tiers starting at $199 a month (USD); loyalty pricing scales with monthly orders | Free plan, then flat monthly plans with no per-pass fees; see pricing |
| Wallet pass pricing | Novel Wallet Pass pricing applies; annual Yotpo Loyalty customers get 50% off it | Wallet passes are the product on every plan |
| Free trial | Not stated on its pricing page | 14 days, no card needed, then a Free plan with no time limit |
Features
| Yotpo Loyalty | Shakewell Wallet | |
|---|---|---|
| Apple Wallet and Google Wallet pass | Yes, through Novel. Yotpo's page says Apple Wallet or Google Pay | Yes, our own product, with Apple Wallet and Google Wallet |
| Who builds the wallet pass | Novel, a partner | Shakewell Wallet |
| Points and tiers | Points and VIP tiers | Points, stamps, membership and tiers |
| Shopify POS | Listed on its Shopify listing; Novel is stated as available for Shopify POS brands | Shakewell tile in Shopify POS |
| Location reminders | Not described on its pricing page | Lock-screen reminder near your store, up to 10 locations per card template |
| Other integrations | A large partner network, including Klaviyo, Mailchimp, Square and Zapier | Shopify and Shopify POS, WooCommerce, Square, Klaviyo, Mailchimp, Xero and Zapier; Lightspeed X-Series in limited release |
| Where customer data is hosted | Not stated on its pricing page | AWS Sydney (ap-southeast-2) |
Where Yotpo Loyalty is the better choice
Honest framing matters more than the rest of this page. Here's where they win.
- One vendor for loyalty, reviews and other ecommerce tools
- A free plan, with paid loyalty tiers sized to your monthly orders
- A large partner network with more than 180 technical integration partners
- Points, referrals and VIP tiers for online stores
Where Shakewell Wallet is the better choice
- The wallet card is one product from one vendor, not a partner add-on with separate pricing
- Stamp cards as well as points, membership and tiers
- Plans that do not scale with order volume
- A lock-screen reminder when the customer is near your store
- An Australian company, with customer data stored in AWS Sydney
Pick Yotpo Loyalty if…
- • You already use Yotpo for reviews and want loyalty from the same vendor
- • You want a large partner network around your program
- • You are comfortable with a wallet pass from a partner
Pick Shakewell Wallet if…
- • You want the wallet card and the loyalty program from one vendor
- • You want stamp cards or tiers as well as points
- • You also sell through Square or WooCommerce
- • You want customer data hosted in Sydney
Where each Yotpo Loyalty fact comes from
- Yotpo Loyalty and Novel wallet pass: Apple Wallet or Google Pay, annual customers get 50% off Novel Wallet Pass pricing, Novel available for Shopify POS brands: Yotpo: mobile wallet partnership with Novel
- Free plan and paid tiers starting at $199 a month; loyalty pricing scales with monthly orders: Yotpo pricing
- Mobile wallet integration, 180+ technical integration partners, named integrations including Novel, Square, Klaviyo, Mailchimp and Zapier: Yotpo Loyalty platform page
- Free plan for stores with fewer than 100 monthly orders, Shopify POS listed: Yotpo on the Shopify App Store
Yotpo Loyalty vs Shakewell Wallet: common questions
What is a good alternative to Yotpo Loyalty?
Does Yotpo Loyalty have Apple Wallet and Google Wallet passes?
How much does Yotpo Loyalty cost?
Can I try Shakewell Wallet before I pay?
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