Passes
How do push notifications work?
Last updated 2026-11-05
Messages appear on the lock screen of customers who have added your pass. There is no charge per notification, and passes that were never added cannot receive them.
- Check that the customers you want to reach have added their card to a wallet. Cards that were never added cannot receive messages.
- Open push notifications in the dashboard and write your message.
- Choose who gets it: one customer, a segment, or everyone on a template.
- Send it now. The message appears on the lock screen of installed passes.
No. Unlimited push within your plan. Frequency is best-practice limited only by what actually serves your customers.
A single message can be up to 1,000 characters when sent through the API.