A boutique loyalty card your best customers keep.

What is a digital loyalty card for a fashion boutique?

A digital boutique loyalty card is a points or VIP pass in Apple Wallet or Google Wallet. A customer who buys a dress or a jacket adds the pass at the till and earns points, or moves up a tier when they reach a level. It replaces the loyalty card that is left in a handbag and the 'join our mailing list' clipboard.

How it works in a boutique

• Issue: show the QR code at the register, on the shopping bag and in the online order confirmation. The dashboard prints a counter poster, and customers add the pass in two taps.
• Scan: at the till, staff scan the pass or search by name, email or phone and add points. If the shop runs on Shopify, the Shopify integration and its POS extension let staff look up a member and redeem a reward at the till. Square is connected directly too.
• Update: show a VIP tier on the pass and change it as the customer spends. Automatic tier rules based on points are available on Growth and above. A coupon pass can carry a single offer, such as a birthday discount.
• Push: tell installed passes about a new collection, a private sale or a styling event. Segment-based sends are available on Growth and above, so the VIP list can hear first.

Wallet pass, app or plastic card?

A boutique rarely has the budget or the audience for its own app, and a plastic card that matches the branding is a print run the owner has to commit to. A wallet pass carries the shop's colours and logo, is free of print runs, and sits in the same place as the customer's payment cards. It is a lighter way to build a repeat-customer list, and the list is yours. See retail loyalty and loyalty cards for the details.

Making the card feel like part of the brand

A boutique customer buys the look as much as the garment, so the pass should match the shop. The template builder lets you set your logo, colours and a banner image, and shows a preview for both Apple Wallet and Google Wallet. A restrained design with a clear tier name tends to look better in a wallet than a busy one.

Use the pass to treat your best customers well, not to discount everything. A VIP tier that gets early access to a new collection costs you nothing in margin, and a message to installed passes is a simple way to deliver it. You can change the tier rules later without reissuing any cards.