Before
Plastic cards, email punch cards, paper vouchers.
Lost, forgotten, ignored. No data on who came back.
For car washes
A car wash loyalty card that is always in the car.
Count washes on a card in the driver's phone wallet, reward the tenth wash and keep a monthly club's status current. No app to download.
No card to sign up · 14 days · Cancel anytime
Sparkle Car Wash
Alex Morgan
Washes
4 of 10
After
Wallet passes on every phone.
Live on the lock screen. Pushed when it matters. Tracked end-to-end.
A plastic card is in the house when the driver is at the pay station. A wallet card is on the phone in their hand.
Add it while they wait
A QR code at the pay station or vacuum bay lets a driver add the card in two taps.
Stamps or a wash club
Use a stamp card for the tenth wash free, or a membership pass for a monthly club.
Status that follows billing
Use the REST API to set a pass suspended or active as a subscription lapses or renews.
How it works
Three steps from idea to lock screen.
Step 01
Choose the mechanic
A stamp card for visits, or a membership pass for a club.
Step 02
Put the QR code on site
Place it at the pay station, vacuum bays and on receipts.
Step 03
Record washes
An attendant scans and stamps, or your system updates the pass by API.
What is a digital car wash loyalty card?
A digital car wash loyalty card is a pass in Apple Wallet or Google Wallet that counts washes. The driver adds it once, the attendant or the kiosk records each wash, and the tenth or twelfth wash earns a reward. It can also act as a membership card for a monthly wash club. It lives on the phone, so it is not left in the car's glovebox.
How it works at a car wash
- Issue: put a QR code on the pay station, the vacuum bays and the receipt. A driver scans it while waiting and adds the pass in two taps. Use the Share, QR and poster page in the dashboard to print a sign.
- Scan: at a staffed site, the attendant opens the Scan page, scans the pass or searches by name or phone and taps +1 stamp. A fully automatic tunnel is harder. The pass carries a QR code, but whether your gate or kiosk can read it depends on the hardware, so test with a trial pass on your own equipment. Shakewell does not supply hardware.
- Update: for a monthly club, keep the membership status in step with your billing. Use the REST API (Growth and above) to set the pass to expired or suspended when a subscription lapses, and back to active when it renews.
- Push: remind installed passes about a wet-weather offer, a new package or a closure for maintenance. You write and send each message.
Wallet pass, app or plastic card?
A plastic card at a car wash is rarely in the right place at the right time: it is in the house, not the car. A branded app is a big ask for a wash a person uses every few weeks. A wallet pass is always on the phone the driver is holding at the pay station. It does not take payment or control the tunnel, and subscription billing stays in your system. See stamp cards for the mechanic, or membership cards for a wash club.
Operators with several sites can compare how retail businesses run one card across locations.
Choosing the reward
A stamp card suits a site with casual customers: ten washes earns the next one free, or a free upgrade to the premium wash. A membership pass suits a site with a monthly club, where the pass shows the member's plan and its status. You can run both on the same site, with a separate template for each, so a casual customer who becomes a club member is issued a new pass.
Keep the offer easy to say out loud, because a driver will decide in the queue. 'Scan the code, tenth wash free' fits on a sign at the pay station. The Share, QR and poster page in the dashboard prints it for you.
Starter — perfect for getting started
$49/mo USD
$79 AUD / month
- 500 active passes
- Push notifications + hosted signup forms
- Visual template builder
Questions, answered.
Can it work with an automatic tunnel or kiosk?
The pass carries a barcode or QR code. Whether your gate or kiosk reads it depends on the hardware, and Shakewell does not supply hardware, so test a trial pass on your equipment.
Can we run an unlimited monthly wash club?
Shakewell holds the member's pass and its status. Subscription billing stays in your own system, which can set the pass status through the REST API on Growth and above.
How does an attendant record a wash?
Open the Scan page on a phone or tablet, scan the pass or search by name or phone, and tap +1 stamp.
Do drivers need an app?
No. The pass is added to Apple Wallet or Google Wallet.
Can we message customers in wet weather?
Yes. Send a push notification to installed passes. You write and send each message yourself.
Built for other verticals too
Ready when you are
Launch your car wash loyalty card.
Set up takes minutes. No credit card required to start a free trial.