Before
Plastic cards, email punch cards, paper vouchers.
Lost, forgotten, ignored. No data on who came back.
For bakeries
A bakery loyalty card regulars will not lose.
Replace the paper stamp card with a wallet card. Stamp it at the counter, reward the regulars and tell them when the sourdough is out.
No card to sign up · 14 days · Cancel anytime
Corner Bakehouse
Alex Morgan
Stamps
7 of 10
After
Wallet passes on every phone.
Live on the lock screen. Pushed when it matters. Tracked end-to-end.
Paper cards are lost in coat pockets and tell you nothing. A wallet card stays on the phone and shows who comes back.
As easy as paper
Customers scan the counter QR code and add the card in two taps. Staff stamp it in a few seconds.
Works with Square
If you take payments through Square, completed sales can earn stamps and points automatically.
Tell regulars what is fresh
A short lock-screen message about a limited bake or a Christmas order cut-off.
How it works
Three steps from idea to lock screen.
Step 01
Pick stamps or points
Set the reward, such as the tenth loaf free.
Step 02
Put the QR code out
Place it on the counter, bag stickers and takeaway cups.
Step 03
Stamp and message
Stamp at the till and send an offer when it suits you.
What is a digital loyalty card for a bakery?
A digital bakery loyalty card is a stamp or points card kept in Apple Wallet or Google Wallet instead of a paper card in a coat pocket. A morning regular buys a coffee and a sourdough, the staff member adds a stamp, and the customer sees the new count on their phone. There is no app to download.
How it works behind the counter
- Issue: put the QR code on the counter, the bag stickers and the takeaway cups, with a line such as 'Add our card, get the tenth loaf free'. The dashboard has a Share, QR and poster page that produces the QR code and a printable counter poster.
- Scan: when the customer pays, staff open the Scan page on a phone or tablet beside the till, scan the pass or search by name or phone, and tap +1 stamp. Undo is there for slips. If you take payments through Square, completed sales can earn stamps and points without staff doing anything.
- Update: the reward appears on the pass when the card is full. Change the offer on the template and it carries through to existing passes.
- Push: a short message to the lock screen, such as a limited-run sourdough, a Christmas order cut-off or an early close. You write each message, and it goes to installed passes only.
Wallet pass, app or paper card?
Paper stamp cards cost almost nothing, but they get lost, left at home or stamped twice, and you learn nothing about who comes back. A bakery app is hard to justify for a shop with a few hundred regulars. A wallet pass is as easy for the customer as a paper card and gives you a count of who has installed it and how they use it. Read more on stamp cards, or on how a cafe does the same job.
If you also sell gift vouchers at Christmas or Mother's Day, the gift cards and coupons template holds the value on the phone instead of a printed voucher.
A few ideas that suit a bakery
- A morning rush needs a fast stamp. Keep the Scan page open on a tablet at the till and use the search for regulars whose phones are low on battery.
- Offer a stamp for a bag of bread, not for a coffee, if bread is the product you want to grow.
- Send a message the afternoon before a public holiday with the opening hours and the order cut-off. People read these because they are rare.
- Review the dashboard each month to see how many customers have installed the card and how many are close to the reward.
The pass does not process payment or manage your ordering. If you take pre-orders for Easter or Christmas, keep that in your existing system and use the pass as the card customers show when they collect.
Starter — perfect for getting started
$49/mo USD
$79 AUD / month
- 500 active passes
- Push notifications + hosted signup forms
- Visual template builder
Questions, answered.
How does staff add a stamp?
Open the Scan page on a phone or tablet at the till, scan the customer's pass or search their name or phone, and tap +1 stamp. There is an undo for mistakes.
Can it connect to our till?
Square is connected directly. Shopify stores connect through the Shopify integration, and other systems can use Zapier or the REST API on Growth and above.
Do customers have to download an app?
No. The card goes into the Apple Wallet or Google Wallet already on their phone.
Can we sell gift vouchers too?
Yes. A gift card pass holds the value on the phone. You take the payment in your own shop or checkout and issue the pass.
Can we change the reward later?
Yes. Change the offer on the template and it carries through to existing cards.
Built for other verticals too
Ready when you are
Launch your bakery loyalty card.
Set up takes minutes. No credit card required to start a free trial.