Illustrative example
Example: how an independent cafe launches a digital stamp card in a day
Last updated
This is an illustrative example of an independent cafe with a handful of staff and a till that is not connected to anything.
Problem
Paper punch cards get lost, forgotten at home or stamped by the wrong person. The owner cannot tell how many regulars there are or message them when the cafe has something new.
Setup
- Create the card. Open Cards, choose Create card, pick the stamp card type, name it, and set how many stamps earn a reward and what the reward is, for example a free coffee after 8 stamps.
- Add the brand. Upload the logo (required to publish) and choose the colours. The preview updates as you go.
- Publish and print. Publish the card, then use Share, QR and poster to print the counter poster or table tent. Test the QR with your own phone first.
- Stamp at the counter. Staff open the Scan page on a phone or tablet, find the card and choose plus one stamp.
What members see
A customer scans the poster's QR code, enters their details and adds the card to Apple Wallet or Google Wallet. The card shows progress such as 3 of 8 stamps. When the card is full, staff choose Redeem reward and the card starts again.
Integration
None is needed. Stamping by hand on the Scan page requires no till integration or stamp rules. If the cafe later sells through a connected store or POS, stamp rules can award stamps automatically on the same card, and the two can be used together.
Push and updates
The cafe can send a message to customers who have installed the card, such as a seasonal drink or changed holiday hours. If the reward changes, update the card and the passes already in wallets update too.
Outcome: what to measure
We do not publish results for this example. The cafe would watch:
- Cards issued against a count of regular customers.
- Stamps added per week and rewards redeemed.
- How many cards have been added to a wallet, as a check that the poster and the counter prompt work.