Acceptable Use Policy
Plain rules that keep passholders safe and our certificate relationships with Apple and Google intact. Last updated June 2026.
Passes must not be used for regulated goods that the issuer is not licensed to sell, fraudulent schemes, gambling without an appropriate licence, or any activity prohibited by law in the customer's jurisdiction or the passholder's jurisdiction.
Push notifications to passholders must be relevant and opt-in. Marketing-style pushes are capped at a reasonable frequency (we publish soft limits in the docs). Transactional pushes (e.g. balance updates, reservation reminders) are unmetered. Customers must honour passholder opt-outs immediately.
Passes must accurately represent the issuing business. You may not impersonate another brand, mimic a well-known issuer to harvest credentials, or use deceptive branding designed to confuse passholders about who issued the pass.
Content placed on passes — logos, imagery, copy — must be owned by the customer or properly licensed. We respond to credible copyright and trademark complaints under standard takedown procedures.
Don't attempt to reverse-engineer the platform, probe it for vulnerabilities outside our responsible disclosure programme, exceed published rate limits, or use the API in ways designed to scrape, mirror, or replicate Shakewell Wallet itself.
Customers must follow Apple Wallet and Google Wallet brand and human-interface guidelines. Misuse of the Add to Apple Wallet badge, Google Wallet branding, or platform-specific iconography can result in certificate revocation by Apple or Google — which means your passes stop working.
We follow a graduated response: written warning with a deadline to remediate; temporary suspension if not remediated; termination of the account for serious or repeat violations. For severe violations (illegal activity, active phishing) we may suspend immediately without warning and notify the relevant authorities.
If you believe another Shakewell Wallet customer is violating this policy — for example, a pass you received looks like a phishing attempt — email abuse@shakewellwallet.com with the pass details and the issuing business. We investigate every report.
This policy is referenced from our Terms and Conditions. Questions? Email legal@shakewellwallet.com.
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